Tag Archives: Business

Liking LinkedIn

I marvel at the success in the very focused offering LinkedIn provides in the social network sphere.LinkedIn_Focus

With more than 200 million users as at the start of 2013, with a focus on professional networking, the platform offers business people the opportunity to update contacts on their experience and skills prowess which can help to entice head hunters. Additionally users can easily follow companies of interest and get notification about job offers and other potential business opportunities that they can use to their advantage.

And it’s not only the individuals who are benefiting. With HP recently breaking 1 million followers on its LinkedIn page, the opportunities for businesses to connect with this hugely relevant mass market are countless.

Expert blogs and aggregated business news content keeps users interested, and not only that, the 6.6 degrees of separation (or less in the case of little ol’ New Zealand) becomes very apparent as you grow your network and realise that you are frequently doing business with mutual acquaintances, which can often lead to even more ideas and opportunities for those with the know how to maximise their business relationships.

LinkedIn is no longer just the “Mum’s and Dad’s network”, with a growing community of young professionals and college graduates, users can utilise this targeted platform to grow their professional sphere, tap into job opportunities and maximise professional networks without menial information such as “Bought a pepsi at the shop today!” consuming precious time and space in the fast paced business world.

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Using the Right Social Media Tools, Right

toolbeltEvery business knows about social media and the countless opportunities it offers. Most businesses have even jumped on the band wagon, joining Facebook or Twitter to interact with their customers. But are they using the tools right, or even using the right tools?

If Twitter is a place to post a thought, why would a company think it would be a great place to post a job advertisement? The very definition that led Jack Dorsey to name the social networking service “Twitter” is a “short burst of inconsequential information”. Is that the image a company wants to portray to the market about its job opportunities? “This is just tweeting without thought”.

Companies that decide to follow the social media route need to commit to it. Followers aren’t interested in reading post after post about how good the service is, what they really want to know is what great deal is available, or what the next exciting release might be. Even a good joke will keep followers interested longer than yet another post about how much someone enjoyed the atmosphere in store. What’s to ‘Like’ about that?
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Social media comes in many platforms, each platform offers a different opportunity to interact with customers. Businesses developing a social media strategy should spend time getting to know each platform from Facebook to Twitter, YouTube to Blogging, and then develop a marketing plan to commit to keeping the posts current and interactive.

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Filed under Social Media