Category Archives: Corporate

Engaging in Two-Way Discussions

Social Media has allowed companies to interact with customers in real two-way discussions as opposed to the traditional “we speak, you listen” communication of the past. The key to opening up to customers successfully for businesses is to ensure they stop communicating with a corporate voice and start using a ‘human voice’.

Customers will start to feel they are being listened to and given open and honest responses to their questions and comments when they feel that they are talking to the everyday people of the organisation.

A lot of companies rely solely on (and often only really trust) their marketing departments to liaise on the social media platforms with customers, putting staff and even CEO’s out of reach and communication with the customer. This inherent approach can result in social media becoming a one-way broadcasting tool which is counterproductive to the interactive process that has garnered social media popularity.

This can also be true of internal comms in organisations, where despite utilisation of various communication channels including video, newsletters, emails and magazines, employees still prefer to hear the message from their immediate managers – i.e. the everyday people they know and trust. Using the correct communication channels will encourage engagement with staff and customers which will benefit the company through the insights they will obtain from open and frank feedback and discussions.

Organisations should consider the market they are liaising with and balance their responses using the right people and the right tools to ensure they benefit from constructive and honest opinions and reactions to their business.


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Liking LinkedIn

I marvel at the success in the very focused offering LinkedIn provides in the social network sphere.LinkedIn_Focus

With more than 200 million users as at the start of 2013, with a focus on professional networking, the platform offers business people the opportunity to update contacts on their experience and skills prowess which can help to entice head hunters. Additionally users can easily follow companies of interest and get notification about job offers and other potential business opportunities that they can use to their advantage.

And it’s not only the individuals who are benefiting. With HP recently breaking 1 million followers on its LinkedIn page, the opportunities for businesses to connect with this hugely relevant mass market are countless.

Expert blogs and aggregated business news content keeps users interested, and not only that, the 6.6 degrees of separation (or less in the case of little ol’ New Zealand) becomes very apparent as you grow your network and realise that you are frequently doing business with mutual acquaintances, which can often lead to even more ideas and opportunities for those with the know how to maximise their business relationships.

LinkedIn is no longer just the “Mum’s and Dad’s network”, with a growing community of young professionals and college graduates, users can utilise this targeted platform to grow their professional sphere, tap into job opportunities and maximise professional networks without menial information such as “Bought a pepsi at the shop today!” consuming precious time and space in the fast paced business world.

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Filed under Corporate, Social Media